Joint press release by Advant Group and IRESS Wealth Management Solutions.
Niche marketing agency Advant Group believes time poor advisers are increasingly looking to improve their client relationships and reinforce their value through outsourced solutions. Demonstrating the benefits of their unique client communication solution for advisers at a financial planning technology day, Advant also highlighted the advances that have made the delivery of personalised content via XPLAN a simple exercise.
Speaking at the forum, Andrew Walsh General Manager, IRESS Wealth Management Solutions stated “The benefit of using XPLAN is that client communications can be highly tailored for each client. Retirees can receive different articles to wealth accumulators due to the client information contained in XPLAN. This engages the client with relevant information at a level not previously possible”.
Advant also announced they will provide advisers using the XPLAN platform with their own branded and customised client communications. Newsletters, market updates, hot topic snapshots (to name a few) will all be made available to seamlessly broadcast to clients via email from within XPLAN.
Whilst XPLAN has offered the functionality to allow financial planning firms to communicate in this way for some time, the time required to develop ideas, draft articles and introduce graphic design has prevented many businesses from exploiting the solutions’ capabilities in this fashion. Research also indicates that financial planners undertaking the work in-house have found it difficult to consistently and professionally deliver regular client communication material.
“This has been one of the major attractions for advisers moving to Advant” said CEO of Advant, Lisa Constantine. “Specialising in client communications is a distinct competitive advantage and provides advisers with the confidence to outsource the whole process to us. In our last campaign advisers were extremely pleased to learn that over 52% of their eNewsletters were opened by their clients. This open rate is exceptional as the industry average for email communications is around 30%. Advisers attribute this success to Advant’s design and content which is relevant, visually engaging and carefully targeted to client interests”.
With the introduction of Advant Group working with XPLAN users, firms now have access to an outsourced client communication solution to manage all their requirements under XPLAN. “The feedback and results at an individual adviser level and client level have been amazing” said Constantine. “Enquiries have increased by 37% in March alone, so we are positioned and resourced for growth”.
Contact:
Lisa Constantine, Advant Group – the marketing hub for financial planners
Telephone: 1300 738 707
Email: info@advant.com.au
Michael Kinens, IRESS Wealth Management Solutions
Telephone: 03 9018 5912
Email: mkinens@iress.com.au